photo credit: www.brandarena.blogspot.com

Tara Fela Durotoye started her business about 19 years ago as an undergraduate in Nigeria. Today,her small make up business has grown into a franchise enterprise across Nigeria and West Africa.

Tara worked for a make up outfit just before gaining admission into the university to study Law, she has since then converted that acquired skill into a proper business venture that changes lives.

She is one pioneer in the Nigerian beauty industry who has converted her first mover advantage into creating a world class brand.

The make up industry in Nigeria was basic and unexplored when Tara got in,she ran with the opportunity, set quality standards and revolutionized the industry.

She started the first make up studio in Nigeria,the first make up school in Nigeria,the first bridal directory in Nigeria,she facilitated the first ever series of bridal seminars in Nigeria and in 2014,she put together the first ever conference for make up professionals in Nigeria. She had so many firsts,filling vacuums that were relevant in her industry.

She is a trained and certified make up artist of Charlie Fox,Convent Garden,London

Today,her business which is called House of Tara International comprises of
– The Make-up studio
-The Makeup school
– Tara product line (producing various beauty products and professional make up kits)

She is part of a process that has trained over 3500 individuals through her make up school,her business has over 4000 sales representatives.

She has gone on to win various awards for her many accomplishments.

Tara Fela Durotoye discovered an opportunity at age 20 and ran with it .Today,that opportunity has created a brand that empowers lives…..