The basics of Business Marketing

February 26, 2018

Tips for a small business Developing a proper strategy for marketing in business allows you capture and reach the right audience for your product/service. If you are an entrepreneur trying to market your products/service on a shoe string budget; developing a good marketing strategy is good place to start , that way you are able […]

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The diary of a Biznessvirgin : Phone addiction and Marketing..

February 12, 2018

`Digital detox Just found out i spent over 43 hours (about 2 days ) on my phone this past week 👀 , not sure if this qualifies as nomophobia, however i know its a situation that needs to be checked . In perspective, i spent 25% of my time last week on the phone and after […]

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Tips to maximize sales during the valentine season

January 29, 2018

 Tips to maximize sales Valentine season can be a really busy for retail businesses, it is therefore important that business owners maximize the opportunity to increase sales at times like this. If you have been in business for up to 2 years or more, you might want to refer to sales data  from previous years. […]

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Dear Entrepreneur, Ten (10) things you should know about Digital Marketing (online marketing) ….

June 6, 2017

Digital marketing People spend twice as much time online as they used to 12 years ago. More than ever it has now become important for entrepreneurs to plan out online marketing efforts. This does not necessarily have to involve a lot of money however it requires dedication. Having the right knowledge lets you coordinate your […]

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Effective Content marketing for startups and small businesses (2)

September 9, 2016

This is a follow up post on effective content marketing for startups and small businesses (1) ,it will discuss benefits and share online tools that can be used in content marketing. photo credit Benefits of effective content marketing– When done consistently ,content marketing allows your target audience see your business name ,become familiar with […]

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Effective Content marketing for startups and small busineses (1)

September 8, 2016

Content Marketing is one of the ways start up businesses can stand out and be noticed in the crowded market place. It involves communicating with a target audience by providing valuable information instead of offering a sales pitch.It is sometimes called non interruption marketing,in which case the audience is willing to listen because it sees […]

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How to deliver a good sales pitch

August 25, 2016

Selling is an important aspect of business that cannot be ignored. A business that is unable to adequately sell its product or service will ultimately go out of existence. photo credit : Here are steps to a good sales pitch – Do a research on your buyers to understand their needs,wants,problems or challenges;this will […]

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April 28, 2016

photo credit : Having developed the right product(s)/service to suit a target audience (using a business model canvas/lean canvas ,lessons here,it is important to bring that product to market. For start-ups, this should involve 4 stages     1)      Take position in a space where people in your target audience are active online […]

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