Day: May 3, 2016

BUSINESS WORKSHOP : DEFINE YOUR BUSINESS 2 – CUSTOMER SEGMENTS

May 3, 2016

photo credit : www.greentechmedia.com The initial step you undertake when writing your business model (using the business model canvas) is CUSTOMER SEGMENTATION. Firstly, identify what you are doing for your customers?  Do your product(s) or service(s) cater to different markets? Break the market for your product(s) and service(s) into segments. Classify each market segment based […]

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Jimi’s tip on brand visibility…..

May 3, 2016

photo credit : www.stayonsearch.com “In a recession, you must work to maintain visibility. You can cut your branding budget but don’t cut your branding effort”  – Jimi Tewe, Human resource managment consultant and founder of Inspiro Consulting.

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The Bank of Industry (BOI) Youth Entrepreneurship Support (YES) programme

May 3, 2016

photo credit: www.esther.com.ng The Bank of industry launched the Youth Entreprise Support (YES)  programme on the 17thMarch,2016 at the Transcorp Hilton Hotel, Abuja. This programme is a youth capacity building programme that focuses on young aspiring entrepreneurs with viable business ideas between the ages 18- 35. The YES Programme comprises the following: -Eight (8) weeks […]

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